Builder of Brands & Tools - Digital & Tangible
The places I've helped build.
Category Marketing Manager, Contractor
January 2013 - Present
Lead for technology product marketing and digital communications.
Victor Axe + Tool
March 2013 - Present
Owner, designer and single employee of Michigan business creating tools designed to live on.
Byrne Electrical Specialists
Jan 2009 - Jan 2013
Assisted in the transformation of a commodity based manufacturer to a multi-industry known name.
Down Syndrome Association of West Michigan
Engage Board Member
Leads engaging fundraising throughout the community and awareness of a great cause.
A few of my projects
Victor Axe + Tool
Company Concept, Product Development, Branding
Grand Rapids, Michigan - National Audience
Starting with a single project, the brand's developed into a manufacturer and curator of tools designed to live on - something it seems has become hard to find. Each product is a tool, design to answer a very specific calling. Still a local brand, but quickly grabbing attention on a national scale.
3.21Shop! for Down Syndrome Association
Fundraiser Concept, Development Plan, Execution
Grand Rapids, Michigan - Local Audience
Developed as another engaging and fun source of fundraising for a amazing local organization, helping amazing families and their children, 3.21Shop! is a event design to bring together the local community and local businesses to promote and support individuals with Down syndrome here in West Michigan.
Byrne Electrical Specialists Website
Re-brand, Project Lead, Team Facilitation, Resource Management
Rockford, Michigan - Global Audience
As panel-based workstation continue to decline in today's commercial buildings, Byrne shifted their strategy to support the changing atmosphere. As their products shifted, so did their branding and communications to meet their current customers needs, as well customers that would soon be onboard.
What others have said
Victor Axe + Tool on Under The Radar: Michigan
Victor Axe + Tool in Rapid Growth Media
(Click image for full article)
3.21Shop! on WZZM13
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“To the man who only has a hammer, everything he encounters begins to look like a nail.”
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